AKCES, DEMIAN TURCAN
The objective of the advertisement is to introduce the product to a target audience aged 15 to 30 and demonstrate that it offers maximum power, advanced technology, and a striking visual style. Thus, the keyboard should convey this feeling to capture the interest of the intended audience and present the image of an experience that cannot be obtained with a regular keyboard, focused solely on ordinary computer use.
The idea of the advertisement is based on creating a dynamic 3D video, showcasing the product with engaging shots and movements to convey its qualities, the sense of high technology, and the power mentioned above.