SHOWROOM DOQ PRIORAT, Nerea López

SHOWROOM DOQ PRIORAT, NEREA LÓPEZ

The repetition technique has been the solution applied to the exhibition area, the multifunctional tasting area, the office, the storage space, and the restrooms.

Wooden slats measuring 10x10 cm transform throughout the space with the aim of avoiding any structural intervention in the building, creating instead a second skin that covers the walls and openings.

The project maintains a warm and welcoming aesthetic, as the intention is to bring the brand closer to new clients, while allowing those who are already familiar with it to enjoy the different activities that will take place inside.
To achieve this effect, the use of wood as a freestanding structure within the building is essential, creating a “skin” over the walls and covering the windows. To avoid affecting the existing floor, a vinyl resembling a dark surface is used.
A vinyl floor and furniture aligned with a low-cost aesthetic—neutral tones, wood finishes, and touches of color distributed across the different areas—complete the design of the SHOWROOM DOQ PRIORAT.